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The Taipan brand

Passion makes the difference

The Taipan brand has stood for unusual silver jewelry for many years. Even if we have already established ourselves in the market, the meaning of our name is still alien to many customers. Why exactly was the Asian-sounding brand name chosen when we offer Italian silver and gold jewelry with visionary designs? To explain this, we have to look back to 2009. At that time the Taipan brand was started by me, Alexander Amorin. That year I did an internship abroad in Hong Kong, which was part of my business law studies. On site in Hong Kong, I worked for a company located in the Jewelry District "Hung Hom". Impressed and inspired by the hustle and bustle of business and personal contacts, I decided to start the Taipan brand after my return to Germany.

But how exactly is this story related to our brand? To anticipate it, the name Taipan comes from Cantonese. This is the Chinese dialect spoken in Hong Kong. Translated, Taipan means something like "First class"Or"Big shot". At the time when Hong Kong was still a British colony, the foreign heads of British trading houses were called Taipan.

The term Tai-Pan, also Taipan, was originally used to refer to a foreign entrepreneur in China 
or Hong Kong in the nineteenth and early twentieth 

Century to describe. In the Cantonese slang it is now used in a more general sense 
used for business people of all origins. 
Its literal meaning is "top class", comparable to the English slang term "big shot".

Source: Wikipedia

However, the name was not a new discovery for me that I only came across during my internship in Hong Kong. The name inspired me as a child in the late 80s, when I saw the series “Noble House” with Pierce Brosnan in the lead role together with my father. Pierce Brosnan embodies exactly the role of a Taipan in this series. For me, the series was very inspiring, as it represents an apt combination of tradition and the challenges of the business world.

At this point we would like to give everyone who is interested a series tip. This way go directly to the series on Amazon. 

For me, however, the trip during my studies was not my first stay in Hong Kong. Even during my first trip in the early 2000s, I was impressed by the mentality with which the local people go about their daily tasks and business. In this regard, I developed an increasingly strong bond with the tiger state Hong Kong, which is why I returned to the region with my family at a later date and became a Taipan myself as the foreign manager of a trading company.

What exactly does the Asian brand name imply?

For many customers, Asian brands automatically stand for mass production, poor working conditions and poor quality. In the many years that I have spent in Asia, I too have had to experience more and more often that this prejudice is not just a simple falsehood. It is not without reason that China is also known as the workbench of the world and suffers from a reputation for inferior quality. However, this does not entirely apply to the jewelry industry.
The Jewelry District in Hong Kong stands for high-quality handcraft and well-known brands. This makes it home to many exclusive jewelry items. This makes the Jewelry District one of the most important places in the jewelry industry, whose products adorn shop windows around the world and stand for pure exclusivity. It is obvious that such quality goods are not associated with the many cheap jewelry from China.
However, due to the negative image of Asian products and the physical distance, I decided to forego production in Asia. Due to my extensive contacts in the jewelry industry (I started my first self-employment in 2002), I was able to quickly convince business partners in Italy of my project and thus fall back on a professional production team. Today, all Taipan brand jewelry still comes from Italy. As a team, we attach great importance to fair remuneration for our employees and healthy working conditions for the production of silver and gold jewelry.
Our openness to new areas and target groups also makes the Taipan brand a good choice for business partners from the jewelry, media and music industries and enables us to achieve new goals for everything to do with gold and silver jewelry.

Our values ​​and attitudes

• Fairness - towards our employees, customers and business partners

• Quality - our products and services

• Pride & Honor - to be part of an industry steeped in tradition and to enjoy the trust of customers and partners.

The term honor in particular is used almost inflationarily in youth culture today. For me and the entire team, however, this does not mean that such central properties should be dispensed with. In the jewelry industry, business is still done with a handshake. A flawless reputation is therefore essential in order to remain part of this traditional industry.

On this basis, we present ourselves with a broad set of values, whereby we can combine the business acumen from Hong Kong with the morality of the European jewelry industry, as well as the German thoroughness. Paired with Italian style, we offer the ideal combination for an unmistakable look and individual pieces of jewelry. From our point of view, pride and honor are not worthless terms, but an important measure of reliability in a changing time. Buying jewelry is a matter of trust, especially if you sell your products exclusively online, as we do.


A look at our plans for the future

In 2021 we would like to further internationalize our offer. This increases our awareness in North America and especially in Asia. Our Asian brand name should help us to convince local greats of the value of our gold and silver jewelry. In this way we combine a meaning that has been steeped in tradition for centuries with original Italian flair. The “Made in Italy” label stands for design and quality worldwide and is particularly popular in Asia.

In this regard, we look forward to sharing our values ​​with our many customers and partners in the years to come. For us, jewelry is much more than just a business. Every piece of jewelery has a story and many hours of work that we are happy to pass on to our interested customers. This makes our jewelry the best choice for more Italian variety in everyday life.

As the owner, I am pleased to take this opportunity to continue to develop the Taipan brand in the years to come. Reliability and tradition are still the top priority for many years, which is how we protect our attitudes and values. This is exactly what the name Taipan stands for, which has gone from being a simple name to a true calling for me and the team. With the aim of offering our customers only the best with every product.


To my person:
Many know me from our social media channels like Instagram or from one of our YouTube videos. May I introduce myself, Alexander Amorin, or simply Alex for short. I have been active in the jewelry industry for 18 years, with interruptions for a bachelor's degree in business law at the Bielefeld University of Applied Sciences and a master's degree in business and strategic management at the ESERP Business School in Spain.

Jewelry has fascinated me since my youth. I bought my first silver plate chain when I was 16 years old. My first gold chain was a figaro chain, which I got as a gift when I was 17. I love jewelry and have made my passion my job. I mostly work seven days a week, which is only possible because I love my job. Our motto is "Passion makes the difference" for a reason.

~ Alexander Amorin ~